ACP AND THE POWER OF IMAGE AT THE HOUSE OF FASHION
- 20 de mar.
- 2 min de leitura
The Associação de Cabeleireiros de Portugal - ACP continues to strengthen its presence within the national fashion landscape through its ongoing collaboration with IMC Models Agency at The House of Fashion — a partnership that has, over the years, become a defining element of the event’s visual identity.
Founded in 1900, the association stands as one of Portugal’s oldest professional institutions, shaping and defending the evolution of the hair industry for over a century. Today, it operates with a renewed vision — one that bridges heritage with a contemporary, forward-facing approach to fashion and beauty.
At the core of this structure is its leadership, headed by president Fernando Sousa, alongside a direction composed of nationally recognized professionals committed to elevating and modernizing the sector. Their work extends far beyond representation; it actively builds pathways between education, industry, and creative production.
This vision finds one of its most visible expressions through a long-standing collaboration with IMC Models Agency, the producer behind The House of Fashion. Over the years, this partnership has evolved into a consistent creative dialogue — one where hair is not secondary, but structural to the image presented on the runway.
Education remains central to the association’s vision, embodied through Hair School ACP — its dedicated training platform in Porto. More than a school, it operates as a point of convergence between discipline and creative instinct, where emerging talent is shaped with a clear understanding of both technical precision and contemporary image-making.
Within this structure, Dra. Cristina represent a continuity that extends beyond role or title. Her presence reflects the ethos of the association itself — grounded, enduring, and closely connected to the people and craft it represents.
Backstage at The House of Fashion, these layers converge. Technique meets instinct, education meets execution, and heritage meets reinvention. Each look developed under the association’s direction carries with it more than aesthetic intention — it carries a legacy.
In an industry driven by image, the Associação de Cabeleireiros de Portugal- ACP does not simply participate. It defines, shapes, and sustains the language through which fashion is ultimately seen.
PRODUCTION: IMC Models
POWERED BY: Paris Runway Official
PRESS & TV:
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