THE HOUSE OF FASHION
PRODUCED BY IMC MODELS AGENCY
The House of Fashion is a high-standard runway where new faces perform live in the presence of international agencies, brands, and designers.
It’s a unique opportunity for models to build their portfolio, gain visibility, and be discovered; for agencies to recruit new faces; and for designers and brands to showcase their collections with global reach.
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2025
NOVEMBER 15th | FÁBRICA DE SANTO THYRSO
LATEST NEWS
INTERNATIONAL MODELS AGENCIES
MOROCCO
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PARIS
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PORTUGAL
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BRANDS & DESIGNERS
MICAELA OLIVEIRA
DESIGNER
CONCEIÇÃO LEITE
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VIA DELLE ROSE
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LEZON ATELIER
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NORTADA
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E. P. AVE
FASHION DESIGNER SCHOOL
AGATHA RUIZ DE LA PRADA
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PICCOLA SPERANZA
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DR. KID
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BY VEL
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THE HOUSE OF FASHION
INTERNATIONAL MODELS
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2024
OCTOBER 26th | FÁBRICA DE SANTO THYRSO
On October 26th, the Fábrica de Santo Thyrso hosted the second edition of “The House of Fashion by IMC.”
The event was organized by IMC MODELS, which, together with several partners, attracted more than 600 attendees.
In a conversation with the agency’s director, Daniel Esteves, we wanted to learn more about the project:
“Over nearly 10 years, IMC has organized more than 100 fashion shows with the aim of promoting and integrating models into the fashion industry... The House of Fashion was created out of the need to establish a professional platform where all our models, both national and international, could have the opportunity to walk for renowned brands and designers, while also showcasing their own image...”
On the runway, the event featured Micaela Oliveira, Conceição Leite, Agatha Ruiz de la Prada, Bee Hoodies, Dr. Kid, Piccola Speranza, Miiw, Escola Profissional do Ave, Nortada and Lezon Atelier.
Behind the scenes, models were assisted by the professionals from the Associação dos Cabeleireiros de Portugal, led by Mr. Fernando Sousa, and by the IEFP (Instituto de Formação Profissional de Rio Meão) in the area of makeup.
Special thanks: Santo Tirso City Council.
MAGAZINE "NOVA GENTE" | NOVEMBER 2024
IMC MODELS ON THE RUNWAY
NOVEMBER 4th | FÁBRICA DE SANTO THYRSO
2023
On November 4th, the Fábrica de Santo Thyrso hosted the 1st edition of “The House of Fashion by IMC MODELS.”
The event aimed to showcase and promote more than 100 models from the agency, who had the opportunity to walk for Micaela Oliveira, Conceição Leite, Agatha Ruiz de la Prada, Duò, Bee Hoodies, Dr. Kid, and the Cenatex Fashion School.
More than 400 people attended the presentation of the collections, where the highlight of the night was international model Alana Kova.
MAGAZINE "TV 7DIAS" | NOVEMBER 2023
