THE HOUSE OF FASHION

On October 26th, the Fábrica de Santo Thyrso hosted the second edition of “The House of Fashion by IMC.”

The event was organized by IMC MODELS, which, together with several partners, attracted more than 600 attendees.

In a conversation with the agency’s director, Daniel Esteves, we wanted to learn more about the project:
“Over nearly 10 years, IMC has organized more than 100 fashion shows with the aim of promoting and integrating models into the fashion industry... The House of Fashion was created out of the need to establish a professional platform where all our models, both national and international, could have the opportunity to walk for renowned brands and designers, while also showcasing their own image...”

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On the runway, the event featured Micaela Oliveira, Conceição Leite, Agatha Ruiz de la Prada, Bee Hoodies, Dr. Kid, Piccola Speranza, Miiw, Escola Profissional do Ave, Nortada and Lezon Atelier.

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Behind the scenes, models were assisted by the professionals from the Associação dos Cabeleireiros de Portugal, led by Mr. Fernando Sousa, and by the IEFP (Instituto de Formação Profissional de Rio Meão) in the area of makeup.

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Special thanks: Santo Tirso City Council.​​​