THE HOUSE OF FASHION

A 4.ª edição do The House of Fashion contou com uma reportagem exclusiva do Porto Canal , que acompanhou de perto todos os momentos deste evento de referência no setor da moda. Ao longo da noite, foram entrevistadas diversas marcas nacionais e internacionais , bem como os nossos parceiros institucionais — Associação de Cabeleireiros de Portugal e IEFP — que desempenham um papel fundamental no crescimento e qualificação do setor. O canal destacou ainda os patrocinadores ofi

No passado dia 15 de novembro , a IMC realizou a 4.ª edição do The House of Fashion , um evento que voltou a destacar-se pela sua dimensão, qualidade e impacto no setor da moda nacional e internacional. A iniciativa teve lugar na icónica Fábrica de Santo Thyrso , um espaço cultural de referência que serviu de palco a uma noite dedicada ao talento, criatividade e inovação. Este ano, o evento recebeu mais de 750 convidados , entre os quais se incluíram modelos internacionais ,

THE HOUSE OF FASHION BOOK It is with great pride and emotion that we share with you the release of the official The House of Fashion 2025 book — a project born from passion, effort, and teamwork that brought together so many talented people under one vision. The House of Fashion was created to celebrate art in all its forms: the precision of hairdressing, the creativity of makeup, the elegance of modeling, and the dedication of everyone working behind the scenes. Each prof

Ellen Souza steps into a remarkable new chapter as the official lead photographer of The House of Fashion , organized by IMC Models Agency. At the forefront of the event’s visual storytelling, Ellen will lead her talented team in capturing every striking look, raw emotion, and unforgettable moment from the runway to behind the scenes. Her refined eye for composition and her passion for transforming moments into timeless imagery make her work instantly recognizable. As the cr

The House of Fashion takes the national spotlight with exclusive television coverage by Porto Canal , one of Portugal’s leading broadcast networks. On November 5 , Daniel Esteves , Founder and Director of The House of Fashion , and Joana Silva , Operations Director at IMC Models , will be live in studio for an exclusive interview, where they will talk about the vision, purpose, and international expansion of the event that is redefining Portugal’s fashion scene. On November