HOUSE OF FASHION

THE HOUSE OF FASHION 2025: PORTUGAL’S GRAND STAGE FOR INTERNATIONAL FASHION On November 15th , Santo Tirso  will transform into the capital of fashion with the arrival of THE HOUSE OF FASHION , organized by IMC MODELS AGENCY , and set to take place at the iconic Fábrica de Santo Thyrso . An exclusive gathering that promises to unite creativity, talent, and global visibility under one roof. With outstanding production quality and a lineup that positions Portugal on the map of

The House of Fashion  takes the national spotlight with exclusive television coverage by Porto Canal , one of Portugal’s leading broadcast networks. On November 5 , Daniel Esteves , Founder and Director of The House of Fashion , and Joana Silva , Operations Director at IMC Models , will be live in studio  for an exclusive interview, where they will talk about the vision, purpose, and international expansion of the event that is redefining Portugal’s fashion scene. On November

✨ Daniela Pinho — Talent and Innovation in Portugal’s Beauty Scene ✨ Daniela Pinho brings creativity, precision, and a personalized touch to every client she works with. Known for her artistic vision and dedication to enhancing confidence through makeup, she has become a trusted name in the Portuguese beauty scene. She currently works at Liz Studio (@ liziapp.studio ), located at Rua do Godinho, nº 720, Sala 3, in Matosinhos, where she provides professional and tailored mak

✨ Mariana Kravchenko — Expertise and Creativity in Hair Design ✨ With over 15 years of experience as a hairstylist and colorist, Mariana Kravchenko  has built a career marked by skill, precision, and a deep passion for hair artistry. Trained in hair coloring at a prestigious academy in Vilnius, she specializes in a wide range of color techniques, cuts, and hairstyles, always tailoring each service to the client’s personality and style. Mariana began her professional journe

✨ Caroline Chagas — Bridal & Hairstyle Specialist Elevating Wedding Beauty  ✨ With a dedicated career in bridal hairstyling, Caroline Chagas  brings elegance, precision, and a deeply personal touch to every bride’s special day. Known for her bespoke approach, she combines creative flair with flawless technique to create styles that reflect each client’s personality and vision. Based in Porto , Caroline works mainly with bridal parties, delivering refined up-dos, cascading w

✨ Viktoria Herbych — Talent and Innovation in Portugal’s Beauty Scene  ✨ With a career that began in 2018 , back in Ukraine , Viktoria   — better known as Vikki —  brings experience, refined technique, and an artistic vision to the world of makeup. In her home country, she founded her own studio, where she developed a personalized and client-focused approach to beauty. Three years ago, she moved to Portugal , finding in Viana do Castelo  the perfect place to continue her jou

✨ José Queirós — The Master of Visagism in Portugal  ✨ When it comes to visagism  in Portugal, José Queirós  is a name that stands out. Born in Ancede, Baião , José began his hairstyling career at just 14 years old , and over more than three decades , he has transformed his passion into a journey defined by dedication, technique, and creativity. In 2017 , José graduated in Visagisme Total Look  under the mentorship of Claude Juillard , becoming the first visagist in Europe .

✨ Olga Shevchuk — Talent and Elegance in Portuguese Makeup Artistry  ✨ Behind the scenes of photo shoots, sunset weddings, and fashion events in southern Portugal, one name is beginning to stand out: Olga Shevchuk . Of foreign origin and now based in the Algarve , Olga has found in Portugal the perfect setting to develop her craft as a professional makeup artist . Five years ago, she decided to turn her passion for beauty and aesthetics into a career. Since then, she has ref

Lights, camera, couture — this year’s edition of The House of Fashion  promises a red-carpet experience like no other. Set against the dramatic backdrop of the event by IMC Models, the runway will welcome an exclusive audience of industry insiders, fashion editors, agents and VIP guests from across the globe. Among the renowned names featured on the schedule are iconic Portuguese designer Micaela Oliveira and the distinguished Spanish house of Agatha Ruiz de la Prada — bot

✨ Sangeetha Menon – Mrs. Glamour UK 2025: A New Era of Inclusion and Representation Sangeetha Menon  is a plus-size model, actress, and inclusion advocate who won the title of Mrs. Glamour UK 2025 , becoming the first woman born in India over 40 to claim a national beauty title in the United Kingdom. Her achievement marks an important step forward in the representation and visibility of South Asian women in the British beauty industry. Based in London, Sangeetha has made a no

Experience The House of Fashion Live! Don’t miss your chance to witness Portugal’s premier fashion event ! The House of Fashion  brings together top models, renowned designers, and industry professionals for an unforgettable showcase of creativity, style, and innovation. Secure your seat and be part of an exclusive audience as the runway comes alive with stunning fashion, hair, and makeup. From emerging talent to international stars, every look tells a story — and you can see

✨ Mary Dego — 12 Years of Beauty, Art, and Runways That Leave a Mark  ✨ With over 12 years of experience in the fashion and beauty world, Mary Dego  has become one of the most recognized makeup artists and coordinators on the international circuit. From her early steps on Ibiza’s iconic runways, her name has become synonymous with elegance, professionalism, and the art of transforming faces and emotions. She has participated in and coordinated top runway shows across Ibiza an

Founded in 1900, the Associação dos Cabeleireiros de Portugal (ACP) , led by President Mr. Fernando Sousa  with the support of Dr. Cristina Ferreira , is one of the most respected entities in the Portuguese beauty industry. For many years, ACP has been a trusted partner of IMC Models , providing the expert production teams responsible for creating the signature hair looks for our models at fashion events. These teams bring together both talented recent graduates from HairScho

Every year, The House of Fashion  welcomes the prestigious Nova Gente Magazine , part of Grupo Impala , as an official media partner for exclusive coverage of the event. Renowned for its presence in Portugal’s fashion and lifestyle scene, Nova Gente Magazine  has been a loyal media ally of the event since its early editions — capturing the glamour, creativity, and emotion that define this unique celebration of fashion. With its editorial and photography teams on-site, Nova Ge

The partnership between IEFP – Rio Meão  and IMC Models  was born out of the need to help newly trained makeup artists and hairdressers enter the professional workforce. By providing hands-on experience in a high-paced fashion environment, emerging talent gains the skills and confidence needed to thrive in the industry. Now in its third edition, The House of Fashion  has established itself as one of Portugal’s most prestigious fashion events, bringing together national and in