THE HOUSE OF FASHION BOOK It is with great pride and emotion that we share with you the release of the official The House of Fashion 2025 book   — a project born from passion, effort, and teamwork that brought together so many talented people under one vision. The House of Fashion  was created to celebrate art in all its forms: the precision of hairdressing, the creativity of makeup, the elegance of modeling, and the dedication of everyone working behind the scenes. Each prof

Ellen Souza steps into a remarkable new chapter as the official lead photographer of The House of Fashion , organized by IMC Models Agency. At the forefront of the event’s visual storytelling, Ellen will lead her talented team in capturing every striking look, raw emotion, and unforgettable moment from the runway to behind the scenes. Her refined eye for composition and her passion for transforming moments into timeless imagery make her work instantly recognizable. As the cr

The House of Fashion  takes the national spotlight with exclusive television coverage by Porto Canal , one of Portugal’s leading broadcast networks. On November 5 , Daniel Esteves , Founder and Director of The House of Fashion , and Joana Silva , Operations Director at IMC Models , will be live in studio  for an exclusive interview, where they will talk about the vision, purpose, and international expansion of the event that is redefining Portugal’s fashion scene. On November

✨ DJ Tony Bianchi — Energy, Rhythm, and Innovation in Portugal’s Music Scene ✨ DJ Tony Bianchi brings charisma, passion, and an unmistakable sense of rhythm to every performance. Known for his dynamic sets and ability to connect with diverse audiences, he has become a standout figure in Portugal’s nightlife and event scene. Renowned for blending styles with precision and creativity, Tony transforms each moment behind the decks into a unique experience — whether at exclusive

THE HOUSE OF FASHION 2025: PORTUGAL’S GRAND STAGE FOR INTERNATIONAL FASHION On November 15th , Santo Tirso  will transform into the capital of fashion with the arrival of THE HOUSE OF FASHION , organized by IMC MODELS AGENCY , and set to take place at the iconic Fábrica de Santo Thyrso . An exclusive gathering that promises to unite creativity, talent, and global visibility under one roof. With outstanding production quality and a lineup that positions Portugal on the map of

✨ Daniela Pinho — Talent and Innovation in Portugal’s Beauty Scene ✨ Daniela Pinho brings creativity, precision, and a personalized touch to every client she works with. Known for her artistic vision and dedication to enhancing confidence through makeup, she has become a trusted name in the Portuguese beauty scene. She currently works at Liz Studio (@ liziapp.studio ), located at Rua do Godinho, nº 720, Sala 3, in Matosinhos, where she provides professional and tailored mak

✨ Mariana Kravchenko — Expertise and Creativity in Hair Design ✨ With over 15 years of experience as a hairstylist and colorist, Mariana Kravchenko  has built a career marked by skill, precision, and a deep passion for hair artistry. Trained in hair coloring at a prestigious academy in Vilnius, she specializes in a wide range of color techniques, cuts, and hairstyles, always tailoring each service to the client’s personality and style. Mariana began her professional journe

✨ Caroline Chagas — Bridal & Hairstyle Specialist Elevating Wedding Beauty  ✨ With a dedicated career in bridal hairstyling, Caroline Chagas  brings elegance, precision, and a deeply personal touch to every bride’s special day. Known for her bespoke approach, she combines creative flair with flawless technique to create styles that reflect each client’s personality and vision. Based in Porto , Caroline works mainly with bridal parties, delivering refined up-dos, cascading w

✨ Viktoria Herbych — Talent and Innovation in Portugal’s Beauty Scene  ✨ With a career that began in 2018 , back in Ukraine , Viktoria   — better known as Vikki —  brings experience, refined technique, and an artistic vision to the world of makeup. In her home country, she founded her own studio, where she developed a personalized and client-focused approach to beauty. Three years ago, she moved to Portugal , finding in Viana do Castelo  the perfect place to continue her jou

✨ José Queirós — The Master of Visagism in Portugal  ✨ When it comes to visagism  in Portugal, José Queirós  is a name that stands out. Born in Ancede, Baião , José began his hairstyling career at just 14 years old , and over more than three decades , he has transformed his passion into a journey defined by dedication, technique, and creativity. In 2017 , José graduated in Visagisme Total Look  under the mentorship of Claude Juillard , becoming the first visagist in Europe .