✨ Olga Shevchuk — Talent and Elegance in Portuguese Makeup Artistry  ✨ Behind the scenes of photo shoots, sunset weddings, and fashion events in southern Portugal, one name is beginning to stand out: Olga Shevchuk . Of foreign origin and now based in the Algarve , Olga has found in Portugal the perfect setting to develop her craft as a professional makeup artist . Five years ago, she decided to turn her passion for beauty and aesthetics into a career. Since then, she has ref

Lights, camera, couture — this year’s edition of The House of Fashion  promises a red-carpet experience like no other. Set against the dramatic backdrop of the event by IMC Models, the runway will welcome an exclusive audience of industry insiders, fashion editors, agents and VIP guests from across the globe. Among the renowned names featured on the schedule are iconic Portuguese designer Micaela Oliveira and the distinguished Spanish house of Agatha Ruiz de la Prada — bot

✨ Sangeetha Menon – Mrs. Glamour UK 2025: A New Era of Inclusion and Representation Sangeetha Menon  is a plus-size model, actress, and inclusion advocate who won the title of Mrs. Glamour UK 2025 , becoming the first woman born in India over 40 to claim a national beauty title in the United Kingdom. Her achievement marks an important step forward in the representation and visibility of South Asian women in the British beauty industry. Based in London, Sangeetha has made a no

Experience The House of Fashion Live! Don’t miss your chance to witness Portugal’s premier fashion event ! The House of Fashion  brings together top models, renowned designers, and industry professionals for an unforgettable showcase of creativity, style, and innovation. Secure your seat and be part of an exclusive audience as the runway comes alive with stunning fashion, hair, and makeup. From emerging talent to international stars, every look tells a story — and you can see

✨ Mary Dego — 12 Years of Beauty, Art, and Runways That Leave a Mark  ✨ With over 12 years of experience in the fashion and beauty world, Mary Dego  has become one of the most recognized makeup artists and coordinators on the international circuit. From her early steps on Ibiza’s iconic runways, her name has become synonymous with elegance, professionalism, and the art of transforming faces and emotions. She has participated in and coordinated top runway shows across Ibiza an

Founded in 1900, the Associação dos Cabeleireiros de Portugal (ACP) , led by President Mr. Fernando Sousa  with the support of Dr. Cristina Ferreira , is one of the most respected entities in the Portuguese beauty industry. For many years, ACP has been a trusted partner of IMC Models , providing the expert production teams responsible for creating the signature hair looks for our models at fashion events. These teams bring together both talented recent graduates from HairScho

Every year, The House of Fashion  welcomes the prestigious Nova Gente Magazine , part of Grupo Impala , as an official media partner for exclusive coverage of the event. Renowned for its presence in Portugal’s fashion and lifestyle scene, Nova Gente Magazine  has been a loyal media ally of the event since its early editions — capturing the glamour, creativity, and emotion that define this unique celebration of fashion. With its editorial and photography teams on-site, Nova Ge

The partnership between IEFP – Rio Meão  and IMC Models  was born out of the need to help newly trained makeup artists and hairdressers enter the professional workforce. By providing hands-on experience in a high-paced fashion environment, emerging talent gains the skills and confidence needed to thrive in the industry. Now in its third edition, The House of Fashion  has established itself as one of Portugal’s most prestigious fashion events, bringing together national and in